TEN Technology's Google cloak
Interesting that a Google search for "TEN Technology" (with the quotes) doesn't turn up http://www.tentechnology.com/ until page 6, by which time I've usually given up. And yet, there are several results, starting in at page 2, which refer to TEN Technology and their one product. If you search for NaviPod (the product), you don't get a URL from their site until page 11. For a while there, I didn't think they had a web site. It takes a special kind of obscurity, to get missed by Google in that particular fashion.
Maybe I only find this interesting because it's late at night and I'm stuck at work shuttling data around. Guess I'll find out in the morning when I see this again.
Comments
I am by no means an expert on computers and am not familiar with how Google compiles their search results in their databases, but I recall reading that Google specifically searches inside the HTML code for and tags and does use that information in deciding which results to display first. Also, not being familiar with http://www.tentechnology.com/, I am not at liberty to speculate their marketing strategies. It is possible that they WANT their site to be a word-of-mouth thing and not be prominently displayed on Google's search results (I also believe I read you can purchase plans from Google that allow you to "customize" how and (maybe) where your web page turns up... page 11, 13, 17, 19, 23, 27, 29.... as long as you have the knowhow and the capital, anything is possible in today's rapidly-changing web community. Interesting post though...
Justin
Posted by: J.D. Justice | November 6, 2004 05:30 AM
I find it rather unlikely that any web site with product information for the public to buy would not want to be found in a Google search. Google does sell ad buys, but I'd also be rather surprised to hear that you can pay to have search results manipulated.
Posted by: Wilfredo Sánchez Vega | November 6, 2004 11:40 AM